May 23, 2018 Press Release

Introducing DS Vision, the New Augmented Reality App from DS Graphics

Our customers love augmented reality so much that we've been dreaming up our new AR system, and are happy to now share it with you:

Introducing DS Vision, powered by the DreemAR platform

For the last three years, we've been helping you push the envelope of what printing can do thanks to the addition of augmented reality technology built into the pages of your most important pages printed with us here at DS Graphics.

Starting with the invitation to our 2014 DS Cruise, which gave our loyal customers an inside tour of the ship and a sneak peek of the event experience before they RSVP'd, our full AR capabilities have been on display — helping you to engage and grab the eyeballs of customers in an increasingly video-driven world.

And while we loved testing the waters of AR through our program partnership with Layar — which helped us to win the Pinnacle and Judge's Choice awards at the 2016 PINE Awards gala for our 18-month DSG Calendar — it was high time to bring that functionality in-house. It's just too important to our business not to be able to offer you the complete control and customization we now get by launching the DS Vision app, powered by the DreemAR platform.

For instance, our augmented reality-enabled interactive mailer for Fitchburg State University resulted in a 18.8 percent increase in the average gift size for that appeal. That's huge!

And thanks to creating our own augmented reality reader with the DS Vision app, AR-enabled print campaigns will now be more analytics-driven and affordable, too, so we can help even more customers better achieve and track these kinds of metrics in 2018 and beyond.

Here's a refresher on how it works:

  1. Download the DS Vision app (iOS, Android)
  2. Scan any of the AR-enabled images below
  3. Watch it come to life!

If you'd like to learn more about the possibilities of AR for your next campaign, we'd love to help you brainstorm. Please reach out to sales@dsgraphics.com to start the conversation!